LoomRankNest

The Eternal Debate: Viral vs Evergreen Publishers often ask: Should I chase viral traffic or focus on evergreen content? The answer depends on your goals—but if you care about consistent CPM, stable RPM, and long-term growth, understanding the pros and cons of both is essential. Some content lights up your analytics for 48 hours, then disappears. Others slowly build traffic for years. How do these types impact your ad earnings? Let’s dig into the numbers and strategies. Understanding Viral Content Viral content spreads fast, usually through social media, messaging apps, or news aggregators. It’s designed to hook attention immediately—think shocking headlines, trends, or memes. This type of content can generate massive spikes in impressions, which sounds great for ad revenue. But there’s a catch: viral traffic tends to be low quality in terms of CPM and RPM. Why Viral Doesn’t Always Mean Profit Low viewability : Users often bounce quickly, decreasing average view time. ...