Why Your Monetization Model Matters Not all ad revenue is created equal. If you're a publisher trying to grow income from display ads, you’ve likely seen terms like CPM and CPC tossed around a lot. But understanding what they mean—and how they impact your earnings—is critical to choosing the right path. Think of it like choosing between a steady salary (CPM) or commission-based pay (CPC). Both have value, but each fits different goals and audiences. What Is CPM? CPM stands for "Cost Per Mille," or the cost advertisers pay per 1,000 ad impressions. You earn money every time an ad is shown, regardless of whether users click on it. It's perfect for publishers who have: High pageview volumes Broad audiences that don’t necessarily convert Content that encourages scrolling and time on site What Is CPC? CPC means "Cost Per Click." You only earn when a visitor clicks on an ad. No click? No pay. That makes it ideal for sites that generate: ...
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