The Geography of Money: Why Location Shapes CPM One of the least understood but most powerful factors that affects your ad revenue is where your visitors are located. No, not just what site they visit—but which country, region, or even city they’re browsing from. Advertisers pay very different rates depending on where your traffic comes from, and that means publishers must pay close attention to geographic data. Geo targeting in advertising isn't new, but its impact on CPM (Cost Per Mille) can be dramatic. A thousand views from the US might earn you $5, while a thousand views from a low-demand region might only yield $0.20. Same content, vastly different earnings. Why Advertisers Value Certain Geographies Ad budgets follow purchasing power. Brands want to advertise to people who can buy their products or influence others who can. That’s why regions like the United States, Canada, UK, Australia, and parts of Western Europe have the highest CPMs. On the flip side, traffic fr...
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