What Is Floor Pricing in Programmatic Advertising? Floor pricing is a rule publishers set in their ad server to determine the minimum price they're willing to accept for an impression. If a bidder offers less than the floor, the impression is rejected or passed to a fallback network. Think of it as setting a reserve price in an auction. It prevents your inventory from being sold too cheaply and helps signal quality to demand partners. But if misused, it can also lead to unfilled impressions and revenue loss. Types of Floor Prices: Hard vs. Soft Not all floor prices are the same. Understanding the distinction helps you apply the right tactic for each ad unit. Hard Floor: Enforces a strict minimum. If bids fall below it, they are rejected completely. Soft Floor: Allows lower bids but charges winning bidders based on the floor if their bid falls below it. Soft floors tend to encourage bidding without scaring away potential buyers, while hard floors offer stronger ...
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