Understanding the Core Difference: CPM vs. CPC In the world of digital advertising, publishers often face a fundamental decision: should they monetize their traffic through CPM (Cost Per Mille) or CPC (Cost Per Click) campaigns? Each model comes with unique mechanics, advantages, and revenue implications. CPM pays per thousand impressions. You earn money simply by displaying ads, regardless of whether users interact. CPC, on the other hand, only pays when users actively click on the ad. Sounds simple—but choosing the wrong model can mean leaving serious money on the table. When CPM Works Best for Publishers CPM campaigns are ideal when your website has consistent, high-volume traffic with strong viewability metrics. If users stay on pages longer, scroll more, and consume content deeply, CPM can be incredibly profitable. Perfect for: News sites, forums, entertainment portals, or long-form content publishers Revenue is stable: Since it’s impression-based, you earn even i...
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