The Rise of the Small Publisher Once upon a time, only major media companies had access to serious ad revenue. They had sales teams, brand deals, and full-time monetization departments. Small publishers? They had hope—and maybe a donate button. Today, everything’s changed. Thanks to ad tech, even a one-person blog can tap into global ad demand. With the right tools and strategy, small publishers are turning pageviews into paychecks—without needing to make shady ad deals or overload their sites with banners. Leveling the Playing Field With Ad Tech Modern ad servers and exchanges democratize monetization. They don’t care how big your team is or where you're based. If your content attracts traffic—even niche traffic—there’s money to be made. The trick is plugging into the right ecosystem. That’s where programmatic advertising comes in. By joining exchanges, small publishers expose their inventory to thousands of advertisers bidding in real time. There’s no need to cold-call...
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