The Hidden Cost of Bad Ads Ever visited a site and been bombarded with flashing banners, auto-playing videos, or fake download buttons? You probably left in seconds. Now imagine that’s your site—and every visitor is doing the same. Bad ads don’t just annoy users. They kill engagement, reduce return visits, and tank SEO. So how can publishers keep earning from ads without turning their sites into digital minefields? Controlling the Chaos With Smart Ad Tech The good news? You’re not helpless. Modern ad servers and exchanges give publishers powerful tools to filter, monitor, and shape the quality of ads shown on their properties. With a bit of setup, you can earn revenue without sacrificing user trust. And no—you don’t have to hand over your soul (or your layout) to do it. Using Ad Servers to Set Boundaries Ad servers act as your gatekeeper. They let you define: Which ad sizes are allowed on specific pages How often ads can refresh or reload What types of creatives (i...
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