Why Viewability Is the Unsung Hero of CPM Revenue CPM earnings aren’t just about how many times an ad loads. What really matters is whether people actually see those ads. If your ad impressions aren’t viewable, advertisers won’t pay top dollar. It’s like putting up a billboard in a cave—technically it’s there, but nobody sees it. This is where viewability comes into play. It’s the percentage of ads that are actually seen by users. And the higher it is, the more advertisers are willing to pay to appear on your site. What Counts as a Viewable Impression? According to industry standards (thanks, IAB!), an impression is viewable if: At least 50% of the ad is visible on the screen It stays visible for at least one second (two seconds for video) That might not sound like much, but many websites fail to meet even this threshold. The result? Low CPMs and wasted inventory. How to Improve Ad Viewability Improving viewability isn’t magic—it’s about smart design and strategic ...
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