LoomRankNest

What Is Ad Refresh? Ad refresh is the practice of reloading an ad slot with a new ad impression after a set period or trigger, without requiring the user to reload the page. This allows publishers to generate more impressions from the same placement while the user remains active on the page. There are different types of refresh triggers—time-based, event-based (scrolling or clicks), or viewability-based (when an ad remains in view for a certain time). Done right, it can increase total revenue. Done poorly, it can damage user experience and CPMs. Why Ad Refresh Needs Optimization Not all refreshes are created equal. Over-refreshing can lead to ad blindness, low viewability, and reduced engagement. Some SSPs and demand sources penalize excessive refreshing, especially if users don’t actually see the new impressions. To keep CPM high and users happy, optimization is key. That means using smart triggers, respecting visibility, and balancing monetization with usability. Types of...

Why RPM Matters More Than You Think RPM, or Revenue per Mille, tells you how much money you make for every 1,000 pageviews—not just per impression. It’s the one metric that unifies traffic and monetization performance into a single, powerful number. If your site gets traffic but RPM is low, you’re leaving serious money on the table. The good news? RPM can be improved with strategy, not just luck. 1. Improve Content Relevance to Ad Demand Some topics attract high-paying ads, others don’t. By analyzing which content types bring higher RPM, you can shift focus to keywords, formats, and intent that align with advertiser demand. Finance, health, SaaS, and B2B content often bring much higher RPMs than general lifestyle or entertainment posts. 2. Use High-Viewability Ad Placements Ads that appear above the fold, stick during scroll, or are embedded in key content sections usually have better viewability. Viewable ads attract higher CPMs and improve RPM across your site. Avoid pl...