Why Audience Behavior Shapes Ad Revenue When it comes to earning money through digital ads, it’s not just about the content you publish—it’s also about who is reading it, and how they behave. The best ad model for your website is often determined less by your niche and more by your visitors’ habits. Let’s explore how you can match your monetization strategy with the way your users interact with your site. Understanding Common Ad Models Before diving into behavior, it’s important to know your options: CPM (Cost Per Mille): You’re paid per 1,000 ad impressions. It doesn’t matter if users click or not. CPC (Cost Per Click): You’re paid only when someone clicks an ad. CPA (Cost Per Action): You’re paid when users complete an action after clicking—like signing up or buying. Each model has its strengths, but the key is applying them to the right kind of audience. Behavior Type 1: Fast Scrollers and Casual Readers This audience is just passing by. They skim, scroll, ma...
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