Why CPM Is Not a Fixed Number Many publishers believe CPM is just a number handed down by ad networks. In reality, CPM is a reflection of multiple variables—some you control, some you don’t. The more you optimize the ones you can, the better your ad revenue. CPM (cost per mille) tells advertisers how much they pay per 1,000 impressions. But what determines the value of those impressions? Let’s uncover the main drivers behind higher CPM and how smart publishers can influence them. Audience Location and Device Type CPM is significantly higher in tier-one countries such as the US, UK, Canada, and Australia. Why? Because advertisers pay more to reach audiences with strong purchasing power. Additionally, impressions from desktop users tend to command higher CPMs compared to mobile, especially if your site is optimized for viewability and engagement on larger screens. Quick Wins Target and retain visitors from high-CPM geos with content that appeals to them Improve UX acro...
Create content that attracts visitors and keeps them coming back for more